Which gaming company pioneered the 'Direct-to-Avatar' (D2A) retail model where real-world fashion brands sell digital clothing directly to players' in-game characters?

The gaming industry is rapidly transforming retail experiences through virtual worlds and metaverse environments. Major gaming platforms are becoming powerful e-commerce channels where players can purchase both digital assets and physical products. This poll tests your knowledge about how gaming companies are pioneering innovative retail concepts that blend virtual experiences with commerce opportunities.

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Epic Games (Fortnite)
Roblox Corporation
Activision Blizzard
Electronic Arts (EA)