According to research on sports retail store layouts, which 'hot zone' typically generates the highest conversion rate for premium athletic footwear?

Modern sports retailers are leveraging advanced data analytics to understand customer behavior and maximize sales. This trivia question explores how top sports retailers are using customer journey analysis to make strategic decisions about store layouts and product placements. Test your knowledge of the intersection between sports retail strategy and consumer psychology!

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The right side of the store entrance (first 10-15 feet)
The center back wall (power wall)
Directly adjacent to fitting rooms
End caps of main aisles