Which advertising technique first allowed presidential candidates to target specific voter demographics rather than broadcasting the same message to the entire nation?

Political campaigns have evolved dramatically in their advertising approaches, especially in the digital age. This trivia question tests your knowledge about a significant shift in political advertising techniques that changed how candidates reach voters. Understanding these historical shifts helps explain current campaign strategies and expenditures in modern politics.

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Microtargeted digital ads on social media platforms
Cable television advertising in the 1980s
Direct mail campaigns in swing districts
Regional radio advertising during the FDR era