Which ancient civilization is credited with creating the first documented retail loyalty program, where merchants gave clay tokens to repeat customers that could be exchanged for discounts on future purchases?

Before modern reward cards and digital points systems, ancient civilizations had their own ingenious methods of customer retention. The concept of rewarding repeat customers dates back thousands of years, with evidence of early loyalty systems appearing in several major ancient commercial centers. Test your knowledge about how ancient merchants kept their customers coming back in this trivia challenge about the world's earliest documented retail loyalty programs!

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Ancient Egypt, where papyrus stamp cards were used in marketplaces along the Nile (circa 1300 BCE)
Ancient Rome, where the 'tessera' token system was used by merchants to reward regular patrons (circa 100 CE)
Mesopotamia, where cuneiform tablets recorded customer purchases toward bronze-level status (circa 1750 BCE)
Ancient China, where Han Dynasty silk merchants issued jade tokens to preferred customers (circa 200 BCE)