Which groundbreaking digital product launch revolutionized Broadway ticket sales in 2017, making premium shows more accessible through a daily lottery system?

The performing arts industry has undergone significant digital evolution in recent years, particularly in how productions are marketed and tickets are sold. Major Broadway shows and performing arts centers have embraced innovative product strategies to reach modern audiences. Test your knowledge about how the performing arts industry has leveraged technology and product innovation to transform the theatrical experience and marketing approach.

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