Which retail chain's brand identity was specifically designed to reflect the Japanese concept of 'kaizen' (continuous improvement) and incorporates this philosophy in its customer service approach?

Many global retail brands have successfully incorporated cultural traditions into their brand identity, creating unique connections with customers from different backgrounds. This approach has become increasingly important as retailers expand across international markets while maintaining cultural sensitivity. Test your knowledge of how traditional cultural elements have been integrated into major retail brands and consumer experiences.

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Uniqlo
H&M
Zara
Gap