What groundbreaking marketing tactic did 'The Blair Witch Project' (1999) use that was revolutionary for film promotion at the time?

In 1999, a low-budget horror film revolutionized movie marketing by creating one of the first viral campaigns in film history. This innovative approach blurred the lines between fiction and reality, helping transform a $60,000 production into a $248 million box office phenomenon. Test your knowledge about this landmark marketing campaign that changed how films are promoted in the digital age!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Creating a fake documentary website claiming the events were real, launching one of cinema's first viral marketing campaigns
Releasing the entire film for free on YouTube before theatrical release to generate word-of-mouth
Distributing free Blair Witch merchandise in major theaters for six months before the film's premiere
Hosting nationwide screenings where actors pretended to be possessed during showings to terrify audiences