Which celebrity partnership with Nike is credited with creating the modern athlete endorsement model and generating over $1 billion in revenue in its first five years?

Brand ambassadors can make or break a product launch. Celebrity endorsements have evolved significantly in the digital age, with companies now carefully selecting personalities whose values align with their brand identity. This poll tests your knowledge about a groundbreaking celebrity partnership that revolutionized how brands leverage famous personalities for product marketing.

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Michael Jordan with Air Jordan (1984)
Tiger Woods with Nike Golf (1996)
Serena Williams with Nike Court (2003)
LeBron James with Nike Basketball (2003)