Which sports brand was the first to implement the 'concept store' retail strategy, featuring interactive product testing zones and athlete-designed shopping experiences?

The sports retail landscape has evolved dramatically over the decades. From humble sporting goods stores to global athletic empires, innovations in retail strategies have shaped how consumers interact with sports products. This poll tests your knowledge about a pivotal moment in sports retail history that fundamentally changed the shopping experience and created a blueprint that many brands continue to follow today.

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Nike, with its first Niketown in Portland (1990)
Adidas, with its Performance Center in Berlin (1993)
Puma, with its Puma City shipping container retail concept (1986)
Reebok, with its Interactive Sports Experience stores (1992)