In 2017, which major sporting goods manufacturer dramatically changed its pricing strategy by cutting out retailers and focusing on direct-to-consumer sales, reducing average product prices by nearly 25%?

The sporting goods industry has seen dramatic shifts in pricing strategies over the years as major brands compete for market share and consumer loyalty. From premium positioning to dynamic pricing models during major sporting events, these companies continually evolve their approaches. Test your knowledge about a significant pricing strategy pivot that changed the competitive landscape in sports retail.

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Nike with its 'Consumer Direct Offense' strategy
Adidas through its 'Creators Club' membership program
Under Armour's 'Project Rock' direct sales initiative
Puma's 'Forever Faster' direct marketing campaign