Which CEO famously disrupted the traditional auto dealership model by implementing a direct-to-consumer sales approach, leading to legal battles in multiple states?

The way we buy cars has changed dramatically over the decades. From traditional dealerships to online ordering, the automobile retail landscape continues to evolve. This trivia question focuses on a pivotal moment in automotive retail history that challenged the established dealer network model and created a new paradigm for how vehicles could be sold directly to consumers.

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Elon Musk (Tesla)
Mary Barra (General Motors)
Jim Farley (Ford)
Akio Toyoda (Toyota)