In which decade did market research first emerge as a formalized business practice with the establishment of the first dedicated market research department at a major company?

Before the digital era transformed how companies understand consumers, market research underwent a significant evolution. This poll explores a pivotal moment in retail history when scientific approaches to understanding consumer behavior first gained widespread adoption, forever changing how products were developed and marketed. Test your knowledge about this transformative period that laid the groundwork for today's sophisticated market research methodologies.

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1910s (The Procter & Gamble Company established the first Market Research Department in 1911)
1890s (Swift & Company created the first consumer analysis division in 1895)
1920s (General Motors formed their Consumer Research Bureau in 1923)
1930s (The Great Depression forced companies to understand consumer spending, with Coca-Cola leading in 1932)