Which sports brand pioneered the concept of in-store basketball courts where customers can test products before purchase in their flagship stores?

Major sports brands have transformed their retail strategy from simply selling products to creating immersive brand experiences. These flagship stores have become destinations that blend retail, entertainment, and brand storytelling in innovative ways. Test your knowledge about how leading sports brands are revolutionizing the in-store experience through experiential marketing tactics that engage customers beyond traditional shopping.

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Nike (with their Nike House of Innovation stores)
Adidas (with their Brand Centers)
Under Armour (with their Brand Houses)
Puma (with their Forever Faster stores)