Which retail analytics technology was first adopted by the US Army in 2017 to revolutionize their recruitment strategy by tracking potential recruits' online behavior patterns?

Throughout military history, how information about weapons, equipment, and military services was marketed has evolved dramatically. From traditional recruitment posters to sophisticated digital strategies, the military sector has embraced cutting-edge retail technologies to engage with potential recruits and communicate with the public. This poll explores how modern retail analytics has transformed military recruitment and public engagement in recent years.

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Patriot Path Analytics (PPA) with predictive recruitment modeling
Army Enterprise Marketing Analytics Platform (AEMAP)
Operation Digital Footprint (ODF) behavioral tracking system
Strategic Candidate Acquisition Network (SCAN) with AI targeting