Which major retail brand was the first to launch a virtual store in Roblox that allowed players to purchase digital items that could be redeemed for physical products?

In the evolving landscape of gaming and virtual worlds, major brands are establishing their presence in innovative ways. This trivia question explores a significant milestone in retail experiential marketing within the metaverse. Test your knowledge about how traditional retail brands are creating immersive experiences in virtual environments to engage with new generations of digital consumers.

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• Nike with 'Nikeland'
• Walmart with 'Walmart Land'
• Vans with 'Vans World'
• Gucci with 'Gucci Town'

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