Which major natural products retailer first launched a comprehensive packaging sustainability rating system that scored products on materials, recyclability, and sourcing?

Test your knowledge about groundbreaking sustainable packaging innovations in the natural products industry! As consumers become increasingly eco-conscious, brands in the natural and organic sector have been leading revolutionary packaging changes. This question explores a significant retail innovation that transformed how environmentally-friendly products are packaged and marketed. Only true industry insiders will know the full story behind this game-changing retail strategy!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Whole Foods Market with their 'Eco-Scale' system in 2011
Trader Joe's with their 'Planet Points' program in 2013
Sprouts Farmers Market with their 'Green Gauge' initiative in 2012
The Fresh Market with their 'Naturally Packaged' certification in 2010