Which sporting goods retailer first pioneered the concept of 'house of brands under one roof' in the 1990s, revolutionizing how consumers shop for athletic gear across different sports categories?

The sports retail landscape has evolved dramatically over the decades. Major sporting goods retailers have shaped how athletes and everyday consumers purchase equipment and apparel. This poll tests your knowledge about a pivotal moment in sports retail history that changed how athletic products were marketed and sold to consumers. Do you know which revolutionary approach changed the game?

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Foot Locker with their 'Athlete's World' concept stores
Dick's Sporting Goods with their category-specific 'shop-in-shop' layout
Sports Authority with their 'Sports Castle' flagship model
Modell's Sporting Goods with their 'Team Zone' merchandising strategy