Which innovative product launch strategy did Nike use when introducing the Air Jordan brand in 1985 that led to the NBA repeatedly fining Michael Jordan?

Test your knowledge about one of the most innovative product launches in sports retail history! In the competitive world of athletic footwear, timing and presentation can make all the difference between a successful product and a legendary one. This question focuses on a groundbreaking marketing campaign that changed how sports products are introduced to the public.

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Creating shoes that violated the NBA's uniform color policy with the red and black 'Banned' colorway
Paying Michael Jordan more than the entire salary caps of some NBA teams
Installing special springs in the shoes that the NBA deemed gave an unfair jumping advantage
Using unauthorized NBA game footage in commercials without league approval