Which pharmaceutical company deliberately chose purple as its primary brand color to stand out in an industry dominated by blue and white?

In the medical industry, brand colors play a crucial role in establishing recognition, trust, and identity. Healthcare companies carefully select colors that convey specific attributes like reliability, innovation, or compassion. This trivia question tests your knowledge of major pharmaceutical brand color strategies and how they've influenced the healthcare marketplace. Can you identify which major medical brand made a strategic color choice that differentiated them from competitors?

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Pfizer
Novartis
AstraZeneca
Allergan