Which famous coffee retailer named their company after a character from the classic seafaring tale 'Moby-Dick', deliberately choosing mythology-inspired branding to evoke adventure and maritime romance?

The world's most successful retailers often use mythological references in their branding to create powerful narratives that resonate with customers. From company names to logos and marketing campaigns, mythology and folklore have inspired some of the most recognizable retail brands. Test your knowledge about how ancient stories have shaped modern retail identities and brand storytelling techniques.

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Starbucks (named after the first mate character in the novel)
Peet's Coffee (named after Captain Ahab's lost brother mentioned in chapter 8)
Costa Coffee (named after the mythical Costa islands described in the book's epilogue)
Dutch Bros (named after the Dutch sailing legends that inspired Herman Melville)