Which department store first established the unconditional customer return policy with the famous motto 'The customer is always right' in the early 1900s?

The evolution of customer service has transformed how retailers connect with consumers. Before digital support and CRM systems, several pioneering companies established customer service practices that revolutionized retail. This trivia question explores a pivotal moment in retail history that shaped the customer-centric approach many businesses take for granted today. Test your knowledge about the origins of modern customer service philosophy!

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• Marshall Field's in Chicago
• Macy's in New York
• Selfridges in London
• Wanamaker's in Philadelphia

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