Which pharmaceutical company's marketing strategy for Lipitor made it the first drug in history to achieve over $13 billion in annual sales at its peak?

Pharmaceutical blockbuster drugs have transformed both medicine and marketing in the healthcare industry. These medications, generating over $1 billion in annual sales, represent the pinnacle of pharmaceutical development and branding success. From their elaborate marketing campaigns to their impact on healthcare systems worldwide, these products have shaped how medical treatments are developed, promoted, and delivered to patients. Test your knowledge about one of the most famous blockbuster drugs in pharmaceutical history!

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Pfizer, with their innovative direct-to-consumer campaigns featuring artificial heart demonstrations and celebrity doctor endorsements
Merck, through their groundbreaking social media strategy that included patient testimonial videos and interactive cholesterol education tools
Novartis, by pioneering the first pharmaceutical subscription model where patients received medication monitoring devices with their prescriptions
GlaxoSmithKline, through their revolutionary hospital partnership program that integrated Lipitor into standardized cardiac care protocols