Which major sports retailer first launched an AI-powered 'Virtual Coach' system that analyzes customers' biometric data to recommend appropriate equipment and training gear?

Athletic apparel and equipment retailers are increasingly adopting AI-powered personal shopping assistants to enhance customer experience. These sophisticated systems analyze customer preferences, body measurements, performance data, and even playing styles to recommend highly personalized products. Test your knowledge about this cutting-edge retail innovation that's transforming how athletes and sports enthusiasts shop for gear.

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Nike with its 'Nike Fit AI' system (2019)
Adidas with its 'Performance Match' platform (2020)
Under Armour with its 'UA Performance Advisor' (2018)
Decathlon with its 'Sport ID Coach' technology (2021)