Which brand collaboration with the movie 'E.T. the Extra-Terrestrial' (1982) was originally planned but rejected by Steven Spielberg, only to result in a competing candy's sales increasing by 65%?

The film and television industry has a long history of profitable brand collaborations that have become iconic parts of pop culture. From cleverly integrated product placements to massive marketing campaigns, these partnerships have shaped how we remember certain films and TV shows. Test your knowledge about one of the most famous (and lucrative) brand collaborations in cinematic history!

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M&M's (rejected) leading to Reese's Pieces success
Skittles (rejected) leading to Starburst success
Hershey's Kisses (rejected) leading to Reese's Pieces success
Snickers (rejected) leading to Butterfinger success