Which Broadway musical first pioneered the use of a digital lottery app that dramatically increased audience diversity and youth engagement by offering affordable tickets through a daily mobile drawing?

Test your knowledge about innovative digital marketing strategies that revolutionized Broadway shows! In recent years, performing arts organizations have embraced creative digital marketing approaches to reach new audiences and maintain relevance in the digital age. This question focuses on a groundbreaking campaign that changed how Broadway shows connect with potential theater-goers.

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Hamilton
Wicked
The Book of Mormon
Dear Evan Hansen