Which artist's surprise album drop in 2013 revolutionized music product launches by eliminating traditional marketing campaigns and creating a new release strategy that many artists now follow?

Product launches in the entertainment industry have evolved into cultural events that can generate unprecedented hype and consumer engagement. From midnight release parties to global livestreams, companies have transformed simple product releases into spectacular experiences that dominate social media and news cycles. Test your knowledge about one of the most remarkable product launches in pop culture history that changed how entertainment products are marketed and released to the public.

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• Beyoncé with her self-titled visual album
• Taylor Swift with '1989'
• Drake with 'Nothing Was The Same'
• Kanye West with 'Yeezus'

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