Which mythological figure's brand identity was deliberately redesigned in modern times to make the character more family-friendly for commercial products?

Throughout history, mythological figures and stories have shown remarkable staying power - essentially functioning as ancient 'brands' that have survived for millennia. These myths employed powerful storytelling techniques that modern marketers still use today. This poll tests your knowledge about how ancient mythological 'brands' utilized elements that parallel contemporary marketing strategies and product design principles.

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Santa Claus (derived from St. Nicholas/Odin/various winter gift-givers)
Hercules (Greek hero of strength)
Valkyries (Norse female warrior spirits)
Anubis (Egyptian god of the afterlife)