Which technological innovation led to the biggest increase in direct-to-consumer sales for major sports brands like Nike and Adidas between 2015-2020?

The sports retail landscape has dramatically transformed over the past decade with technological innovations changing how consumers shop for athletic gear. This trivia question explores a significant market trend that revolutionized the sports retail industry and altered consumer purchasing behavior. Test your knowledge about how major sports brands adapted to the digital age!

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Mobile apps with augmented reality try-on features
In-store digital kiosks with product information
Social media shopping integrations
Voice-activated shopping assistants