Which Broadway musical's rebranding campaign in 2012 replaced traditional theatrical imagery with a simple yellow logo and is credited with helping transform a struggling show into a billion-dollar global phenomenon?

In the competitive world of theater and performing arts, successful branding can make all the difference between a sold-out show and empty seats. Top productions invest heavily in developing distinctive visual identities and marketing campaigns that capture the essence of their performances. This poll tests your knowledge about one of the most successful brand transformations in Broadway history that revolutionized how theatrical productions are marketed to modern audiences.

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Hamilton
Wicked
The Book of Mormon
The Lion King