Which linguistic device is primarily used in Apple's famous 'Think Different' slogan that made it particularly effective from a language acquisition perspective?

In the world of language and linguistics, brand slogans often employ sophisticated linguistic devices to create memorable impressions. These carefully crafted phrases use everything from phonological patterns to semantic manipulation to capture consumer attention. Test your knowledge of how language science intersects with brand strategy in this challenging trivia poll!

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Grammatical subversion (using an adjective where an adverb is expected)
Phonological alliteration (repeated consonant sounds)
Semantic presupposition (implying knowledge without stating it)
Morphological neologism (creation of a new compound word)