Which unexpected brand collaboration with Fortnite in 2020 broke app store records by generating 20 million concurrent players for an in-game musical event?

In the competitive gaming industry, brand collaborations have become a powerful strategy to reach new audiences and create unique experiences. These partnerships merge gaming universes with popular brands, creating limited-edition products, in-game items, or specialized hardware. Test your knowledge about one of the most unexpected yet successful gaming collaborations that broke sales records and changed how we think about brand partnerships in gaming.

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