Which athlete-brand partnership is credited with revolutionizing sports marketing with its groundbreaking 1984 deal that included creating a signature shoe line and ultimately built an entire brand division worth billions?

Athletic endorsements have transformed sports marketing forever, creating billion-dollar partnerships between athletes and brands. Some deals have become legendary not just for their size, but for how they revolutionized the entire sports marketing landscape. Test your knowledge about one of the most influential athlete-brand partnerships in history that completely changed how sports stars are valued as marketing assets.

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