Which telescope manufacturer revolutionized astronomy retail by pioneering the direct-to-consumer model with a 30-day 'Stars or Money Back' guarantee in 2015, disrupting traditional specialty store distribution?

The astronomy equipment retail sector has undergone significant changes in recent years. Major telescope manufacturers have adapted their strategies to meet evolving consumer demands, implementing new distribution channels and innovative marketing approaches. This poll tests your knowledge about a famous case study in astronomical retail transformation that changed how enthusiasts access high-quality observation equipment.

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Celestron with their 'EdgeHD Direct' program
Meade Instruments through their 'SkyDirect' initiative
Orion Telescopes with their 'StarShop' platform
Vixen Optics via their 'Stellar Connect' service