Which airline is credited with launching the first modern frequent flyer program, forever changing customer loyalty in the transportation industry?

Airline and transportation loyalty programs have revolutionized how we travel, offering perks, points, and special treatment to frequent customers. These programs have become sophisticated marketing tools that drive customer retention and increase lifetime value. Test your knowledge about the history and evolution of transportation loyalty programs with this challenging question!

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American Airlines (AAdvantage, 1981)
United Airlines (Mileage Plus, 1982)
Delta Air Lines (SkyMiles, 1983)
British Airways (Executive Club, 1982)