Which Broadway musical revolutionized theatrical merchandise by introducing the first-ever dedicated retail store separate from its theater, creating a blueprint for modern performing arts retail strategy?

Broadway and West End productions don't just sell tickets - they create merchandise empires! From t-shirts to programs, soundtracks to specialty items, theatrical merchandise is a major revenue stream for performing arts productions. Test your knowledge about the innovative retail strategies behind the curtain that help performing arts organizations maximize their brand value and create additional revenue streams beyond ticket sales.

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The Phantom of the Opera
Hamilton
The Lion King
Wicked