Which performing arts organization pioneered the 'Backstage Pass' loyalty program that allows members to accumulate points for exclusive rehearsal access and has since been adopted by over 200 theaters worldwide?

The performing arts industry has been revolutionizing customer engagement through innovative loyalty programs. These programs have transformed how theaters, dance companies, and performance venues build relationships with their audiences. Test your knowledge about one of the most successful loyalty innovations in the performing arts sector that changed how frequent attendees experience live performances and support the arts.

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Royal Shakespeare Company (RSC)
New York City Ballet
Sydney Opera House
Cirque du Soleil