Which famous dictionary publisher created an innovative marketing campaign in 2008 by asking the public to 'save' a word from extinction, allowing people to 'adopt' endangered words?

In the world of language and linguistics, brand storytelling takes on special significance. Companies often employ linguistic devices, cultural references, and language innovation to create memorable brands. This poll tests your knowledge of how language expertise has shaped some of the world's most successful branding campaigns. Can you identify the linguistic strategy behind these famous brand stories?

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Oxford University Press
Merriam-Webster
Cambridge University Press
Collins Dictionary