Which innovative product launch strategy did Beyoncé pioneer in 2013 that revolutionized how major artists release albums and has since become a common industry practice?

The music industry has undergone a dramatic transformation with the rise of streaming platforms, changing how artists release music and how consumers discover and experience it. This shift has created new product strategies, marketing approaches, and retail experiences unique to the digital music ecosystem. Test your knowledge about how the industry has adapted its product launches and consumer engagement in the streaming era!

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• The surprise digital drop with no prior promotion or announcement
• Releasing physical albums with exclusive visual content before digital versions
• The pay-what-you-want pricing model for direct-to-fan downloads
• Blockchain-verified limited edition NFT albums

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