Which famous penguin mascot was created in 1935 by Edward Young and has appeared on millions of paperback books as one of publishing's most recognizable logos?

Throughout publishing history, certain brand mascots have become as recognizable as the books they represent. These literary ambassadors have helped publishing houses establish distinct identities and build loyal readerships. From children's literature to academic presses, these mascots have evolved to become cultural touchstones in their own right. Test your knowledge of these iconic figures that bridge the worlds of literature and marketing.

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