Which retailer is credited with pioneering the first true self-service grocery store format in 1916, revolutionizing retail customer experience?

The modern shopping experience we take for granted today wasn't always the norm. In the early 20th century, a revolutionary retail concept emerged that would forever change how consumers interact with products. This innovation eliminated the need for clerk assistance, allowing customers to browse and select items themselves - a radical departure from traditional counter service. Test your knowledge about this pivotal moment in retail history that shaped modern customer experience.

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Woolworth's
Safeway