Which retail giant famously used Markov chain models and heat mapping mathematics to optimize store layouts, resulting in a 23% increase in average transaction value?

In today's data-driven retail environment, mathematics plays a crucial role in optimizing store performance and customer experience. Major retail chains employ sophisticated algorithms for everything from inventory management to personalized marketing. This trivia question explores how a major retail giant innovatively applied mathematical concepts to revolutionize their in-store layout strategy.

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Target, with their 'Quantitative Store Optimization' program in 2018
Walmart, through their 'Action Alley Mathematics Initiative' in 2016
Best Buy, implementing 'Customer Flow Algorithms' in 2019
Home Depot, with their 'Spatial Analytics Framework' launched in 2017