Which beverage giant launched 'New Coke' in 1985, only to face such intense consumer backlash that they reintroduced the original formula as 'Coca-Cola Classic' just 79 days later?

Even the world's most successful companies sometimes make costly product launch mistakes. This trivia question explores one of the most infamous product failures in business history - a case study that's now taught in business schools worldwide as a cautionary tale of market research gone wrong and corporate hubris. Test your knowledge of this classic business blunder that cost its company nearly $1 billion in losses.

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The Coca-Cola Company
PepsiCo
Dr Pepper Snapple Group
Schweppes Holdings Limited