Which celebrity retail entrepreneur revolutionized their company's operations by implementing a groundbreaking direct-to-consumer supply chain model that eliminated traditional retail middlemen?

Many celebrities have leveraged their fame to venture into retail, but some have gone beyond just lending their name to a brand. These famous individuals have actively transformed retail operations with innovative approaches and strategies. This trivia question challenges you to identify which celebrity pioneer revolutionized their retail sector through groundbreaking operational changes that influenced the entire industry.

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Jessica Alba with The Honest Company
Kanye West with Yeezy
Rihanna with Fenty Beauty
George Clooney with Casamigos Tequila