Which innovative product strategy did Christian publisher Zondervan pioneer in the 1990s that revolutionized Bible marketing and segmentation?

Religious texts have been among history's most published and distributed products, representing one of the oldest and most influential sectors in publishing. The marketing, distribution, and innovation strategies behind these products reveal fascinating insights about how faith-based content adapts to changing markets and technologies. Test your knowledge about this unique intersection of commerce, belief, and product strategy!

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