Which film pioneered the use of 'found footage' viral marketing that became a template for digital horror promotion?

The film and television industry has revolutionized its marketing strategies in the digital age. From viral campaigns for blockbuster movies to sophisticated social media rollouts for streaming series, digital marketing has become essential to a production's success. This trivia question tests your knowledge about a groundbreaking digital marketing campaign that changed how entertainment properties are promoted online. Do you know your film marketing history?

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