Which of these brands experienced a 'phoenix-like' resurrection after nearly going extinct, using mythology-inspired branding that featured the legendary Norse god Thor in their famous 2011 comeback campaign?
In the world of marketing and retail, some brands have achieved legendary status by rising from near-extinction - much like the mythological phoenix. These remarkable brand turnarounds represent some of the most celebrated case studies in marketing history. Test your knowledge of these mythical marketing resurrections and see if you can identify which famous brand underwent one of the most dramatic revivals in retail history.
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- Apple with their 'Think Different' campaign featuring Thor's hammer as a symbol of power and innovation
- Marvel Comics with Thor becoming their flagship character in comics and films after near-bankruptcy
- Nokia with their 'Thor's Lightning' smartphone series that briefly recaptured market share
- Lego with their 'Build Like Thor' campaign featuring mythological building sets
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