Which company holds the Guinness World Record for 'Most Valuable Brand Campaign' with their 1997 'Think Different' campaign that increased their brand value by over 1,000% within a year?

Brand positioning can make history! Some marketing campaigns have broken world records not just for their creativity, but for their sheer scale, reach, or impact. This trivia question explores a famous world record in brand positioning that changed how we think about retail marketing campaigns. Test your knowledge of extraordinary brand positioning strategies that earned their place in the record books!

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Apple
Coca-Cola
Nike
Microsoft