Which famous dictionary brand deliberately misspelled its name to make it eligible for trademark protection, as common words generally cannot be trademarked?

The intersection of linguistics and marketing has created some of the world's most memorable brand identities. Companies invest millions in language research to create names, slogans, and brand voices that resonate across cultures while remaining distinctive. This trivia question explores how linguistic principles have shaped a famous dictionary brand's identity and market positioning strategy.

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Merriam-Webster
Thesaurus.com
Wordnik
Lingvo