Which Broadway musical pioneered the 'lottery ticket' marketing strategy that revolutionized how performing arts venues make premium shows accessible to broader audiences?

Test your knowledge about the innovative marketing strategies that transformed Broadway shows from theatrical productions into global entertainment phenomena! The performing arts industry has evolved dramatically in how it markets productions, with some campaigns becoming just as legendary as the shows themselves. This trivia explores how performing arts organizations have used creative marketing to fill seats and create cultural sensations.

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The Phantom of the Opera
Rent
Hamilton
Wicked