What retail customer journey innovation has been most widely adopted by major performing arts venues in the last five years?

In the performing arts industry, the retail experience for customers buying tickets, merchandise, or subscriptions is uniquely theatrical. From the initial discovery of a performance to post-show purchases, arts organizations carefully design customer journeys to enhance the artistic experience. Test your knowledge about how performing arts venues and companies approach their retail customer journey strategies!

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Interactive digital seat selection with VR previews of sightlines
Mandatory mobile-only ticketing with elimination of all physical tickets
Blockchain-based ticket authentication to eliminate counterfeiting
AI-powered dynamic pricing that changes ticket costs every 15 minutes